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Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach
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Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach (2007)Demand and distribution relationships in …Performance Regimes and Marketing Policy Shifts (2007)Performance Regimes and Marke…The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies (2005)The Lead-Lag Puzzle of Demand…Modeling Marketing Dynamics by Time Series Econometrics (2004)Modeling Marketing Dynamics b…The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000)The Emergence of Market Struc…The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application (1998)The emergence of market struc…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …Estimating long-run relationships from dynamic heterogeneous panels (1995)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)There is a risk-return trade-off after all (2005)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Deriving Value from Social Commerce Networks (2010)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)Estimation and Hypothesis Testing of Cointegration Vectors in Gaussian Vector Autoregressive Models (1991)The Category-Demand Effects of Price Promotions (2001)The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008)Distribution of the Estimators for Autoregressive Time Series With a Unit Root (1979)Macroeconomics and Reality (1980)Statistical analysis of cointegration vectors (1988)How Advertising Works: What Do We Really Know? (1999)Brands and Branding: Research Findings and Future Priorities (2006)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Further Evidence on the Great Crash, the Oil-Price Shock, and the Unit-Root Hypothesis (1992)Postwar U.S. Business Cycles: An Empirical Investigation (1997)Further Evidence on the Great Crash, the Oil-Price Shock, and the Unit-Root Hypothesis (2002)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)The Direct and Indirect Effects of Advertising Spending on Firm Value (2009)Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)Film Critics: Influencers or Predictors? (1997)Marketing management: analysis. planning. implementation and control (2000)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)Revealed word-of-mouth demand and adaptive supply: survival of motion pictures at the Australian box office (2009)The long-term box office performance of sequel movies (2011)Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)
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References

  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 2000The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution179 cited
  • 2007Performance Regimes and Marketing Policy Shifts95 cited
  • 2004Modeling Marketing Dynamics by Time Series Econometrics84 cited
  • 2005The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies64 cited
  • 1998The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application29 cited

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