Promoting Career Planning Through Reinforcement

Abstract

54 11th grade volunteers for educational and vocational counseling were randomly assigned to three treatments: (a) reinforcement counseling (information‐seeking responses reinforced), (b) model‐reinforcement counseling (tape‐recording of a male counselee played to each client prior to reinforcement counseling), and (c) control. Findings: (a) Experimental groups engaged in more information‐seeking behavior outside the interview (external ISB) than control; (b) Reinforcement counseling produced significantly more external ISB than control for females but not males; (c) Model‐reinforcement counseling produced significantly more external ISB than control for males but not females; (d) The ratio of information‐seeking responses to other responses in the interview was positively correlated with external ISB.

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