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Brand managers’ interfaces in different consumer goods industries
16 references·5 citing·45 second hop
Brand managers’ interfaces in different consumer goods industries (1999)Brand managers’ interfaces in different c…“Brand First” Management (1996)“Brand First” ManagementEnvironmental uncertainty and organizational structure: a product management perspective (1995)Environmental uncertainty and…Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Brands, Brand Management, and…An exploratory investigation of the interdependence between marketing and operations functions in service firms (1994)An exploratory investigation …Reducing conflict between marketing and manufacturing (1993)Reducing conflict between mar…Dependence and conflict between production and sales (1993)Dependence and conflict betwe…Boundary Role Spanning Behavior, Conflicts and Performance of Industrial Product Managers (1989)Boundary Role Spanning Behavi…Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Marketing's Interaction with …A Model for Studying R&D. Marketing Interface in the Product Innovation Process (1986)A Model for Studying R&D. Mar…A Boundary Theory Investigation of the Product Manager's Role (1985)A Boundary Theory Investigati…The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role (1984)The Marketing Strategy Center…Differences between industrial and consumer product managers (1984)Differences between industria…Conflicts between engineering and marketing units (1982)Conflicts between engineering…The Changing Role of the Product Manager in Consumer Goods Companies (1975)The Changing Role of the Prod…The Product Manager as an Influence Agent (1972)The Product Manager as an Inf…Interfaces of a Product Manager (1969)Interfaces of a Product Manag…The impact of the brand management system on performance across service and product-oriented activities (2017)The impact of the brand manag…Social Competency and New Product Development Performance (2011)Social Competency and New Pro…Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs (2008)Evaluating and Designing the …Systems constellations: A better way to identify branding opportunities? (2007)Systems constellations: A bet…Brand managers in the pharmaceutical industry: are they any different? (1999)Brand managers in the pharmac…Restoring Our Competitive Edge: Competing through Manufacturing. 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(1987)Antecedents of conflict in marketing's cross‐functional relationship with sales (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring and Assessing Organizations. 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(1977)Environmental management:The construct and research propositions (1994)Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes (2014)Role Conflict, Role Clarity, Job Tension and Job Satisfaction in the Brand Manager Position (1980)A Buyer's Bases of Power (1982)Strategic Marketing Planning by Product Managers. Room for Improvement? (1983)MARKETING AS INNOVATION THE EIGHTH PARADIGM (1986)Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship (1996)Market versus societal orientation in the nonprofit context (2001)The views of anadvocatus dei: political marketing and its critics (2004)
this work references cited by second hop

References

  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
  • 1994Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation315 cited
  • 1985A Boundary Theory Investigation of the Product Manager's Role158 cited
  • 1993Reducing conflict between marketing and manufacturing111 cited
  • 1984The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role97 cited
  • 1975The Changing Role of the Product Manager in Consumer Goods Companies72 cited
  • 1982Conflicts between engineering and marketing units62 cited
  • 1972The Product Manager as an Influence Agent60 cited
  • 1969Interfaces of a Product Manager57 cited
  • 1996“Brand First” Management41 cited
  • 1989Boundary Role Spanning Behavior, Conflicts and Performance of Industrial Product Managers41 cited
  • 1995Environmental uncertainty and organizational structure: a product management perspective40 cited
  • 1994An exploratory investigation of the interdependence between marketing and operations functions in service firms39 cited
  • 1984Differences between industrial and consumer product managers

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39 cited
  • 1993Dependence and conflict between production and sales34 cited
  • Cited by

    • 2011Social Competency and New Product Development Performance28 cited
    • 2017The impact of the brand management system on performance across service and product-oriented activities15 cited
    • 2007Systems constellations: A better way to identify branding opportunities?14 cited
    • 1999Brand managers in the pharmaceutical industry: are they any different?12 cited
    • 2008Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs7 cited