Restaurants Can Find Gold Among Silver Hair:

Bonnie J. Knutson · Mark E. Patton

53 citations0/0 files storedJournal of Hospitality & Leisure Marketing

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Culinary Culture and Tourism

Abstract

This article presents results from a study of 430 people, 55 years or older, about their eating out behaviors and their evaluation of the restaurant experience. Findings indicate that [1] the two strongest motivators for this segment to eat out are convenience and companionship, [2] nutrition and price are the dominant factors in menu selection, and [3] restaurants can improve service to this market.

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2017Assessing Quality of Food, Service and Customer Experience at a Restaurant: the Case of a Student-Run Restaurant in the USA 2006Senior citizens and their dining-out traits: Implications for restaurants 2011IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS 2006Restaurant Discounts for Seniors 1995An empirical study of the relationship between restaurant image and customer loyalty 2010Factors That Impact Mature Customer Dining Choices in Las Vegas 2015The Full-Service Dining Experience: An Assessment of the Generation-Specific Determinants of Customer Loyalty 2006The Two Dimensions of Restaurant Selection Important to the Mature Market

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