Winning presidential debates: An analysis of criteria influencing audience response

David L. Vancil · Sue D. Pendell

28 citations0/0 files storedWestern Journal of Speech Communication

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Rhetoric and Communication Studies Electoral Systems and Political Participation Media Studies and Communication

Abstract

This essay argues that an analysis of audience response to Presidential debates reveals at least 6 criteria which influence audience decisions about a debate winner. Thus, without explicit reference to decision criteria, surveys which attempt to discover viewers’ perceptions of a debate winner will be misleading.

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1979The great debates : Carter vs. Ford, 1976

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1996The Use of Evidence in Presidential Debates: A Study of Evidence Levels and Types from 1960 to 1988 1996“I've got some points I'd like to make here”: The achievement of social face through turn management during the 1992 vice presidential debate 2005Audience Perceptions of Politeness and Advocacy Skills in the 2000 and 2004 Presidential Debates 1988Argument and visual structuring in the 1984 Mondale‐Reagan debates: The medium's influence on the perception of clash

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