Mayores, publicidad y medios de comunicación: Una revisión teórica

José F. Mancebo Aracil

13 citations0/0 files storedHistoria y Comunicación Social

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Media, Gender, and Advertising Aging and Gerontology Research Technology Use by Older Adults

Abstract

This paper aims to review the main studies relating to elderly people with media and advertising, and how they are represented. Many of these studies show that the image of the elderly has been traditionally underrepresented, undervalued and stereotyped both programs and ads. The entertainment and advertising industries must become more aware about their (lack of) segmentation strategy over 55 years a growing niche with specific weight and more relevant in industrialized countries.

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1955The Study of Behavior: Q-Technique and Its Methodology.1954The Study of Behavior. Q Technique and Its Methodology 1954The Study of Behavior. Q-Technique and its Methodology.1996Cultural Values Reflected in Chinese and U.S. Television Commercials 1980Aging with Television: Images on Television Drama and Conceptions of Social Reality 1999Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades 2002The presence and portrayal of social groups on prime‐time television 2004The portrayal of older people in prime time television series: the match with gerontological evidence

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