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Mayores, publicidad y medios de comunicación: Una revisión teórica
16 references·0 citing·45 second hop
Mayores, publicidad y medios de comunicación: Una revisión teórica (2014)Mayores, publicidad y medios de comunicac…Gender Stereotypes in Spanish Television Commercials (2007)Gender Stereotypes in Spanish…The Portrayal of Older Adults in Advertising (2006)The Portrayal of Older Adults…The portrayal of older people in prime time television series: the match with gerontological evidence (2004)The portrayal of older people…Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990s (2004)Stereotypes of the Elderly in…Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials (2004)Modernization and Tradition i…The presence and portrayal of social groups on prime‐time television (2002)The presence and portrayal of…Learning to love the older consumer (2001)Learning to love the older co…Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades (1999)Recognition and Respect: A Co…Underrepresented, positively portrayed: Older adults in television commercials (1997)Underrepresented, positively …Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …PORTRAYAL OF THE ELDERLY IN THE MEDIA: A LITERATURE REVIEW AND IMPLICATIONS FOR EDUCATIONAL GERONTOLOGISTS (1993)PORTRAYAL OF THE ELDERLY IN T…The Portrayal of Older Americans in Television Commercials (1987)The Portrayal of Older Americ…Aging with Television: Images on Television Drama and Conceptions of Social Reality (1980)Aging with Television: Images…The Study of Behavior: Q-Technique and Its Methodology. (1955)The Study of Behavior: Q-Tech…The Study of Behavior. Q-Technique and its Methodology. (1954)The Study of Behavior. Q-Tech…The Study of Behavior. Q Technique and Its Methodology (1954)The Study of Behavior. Q Tech…Content Analysis: An Introduction to its Methodology. (1984)Psychology of intergroup relations (1986)The Social Identity Theory of Intergroup Behavior (2004)The virtual census: representations of gender, race and age in video games (2009)Contemporary Perspectives on Ageism (2018)A life-span theory of control. (1995)Improving memory in old age through implicit self-stereotyping. (1996)Successful Aging (1998)Images of Ageing in Society: A Literature Review (2014)Visual Ageism in the Media (2018)Towards a theory of language in ethnic group relations (1977)Current issues and research in advertising (1978)Language, Ethnicity and Intergroup Relations. (1980)The Portrayal of Older People's Social Participation on German Prime-Time TV Advertisements (2009)Aging and masculinity: Portrayals in men's magazines (2014)Older People in Advertising (2022)Human Nature and the Social Order (1941)The 2008 Presidential Election, 2.0: A Content Analysis of User-Generated Political Facebook Groups (2010)An inconvenienced youth? Ageism and its potential intergenerational roots. (2012)Mind, Self, and Society (2015)Human Nature and the Social Order (2017)Cultural Indicators: Violence Profile No. 9 (1978)The Demonstration of Power: Violence Profile No. 10 (1979)The “Mainstreaming” of America: Violence Profile No. 11 (1980)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Cultivation Analysis: An Overview (1998)An Analysis of Information Content in Television Advertising (1977)Content Analysis in Consumer Research (1977)Chinese Values and the Search for Culture-Free Dimensions of Culture (1987)Personal taste and family face: Luxury consumption in Confucian and western societies (1998)A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Hearth and Home: Images of Women in the Mass Media (1979)Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes (2005)Gender Development (2007)Video Game Characters and the Socialization of Gender Roles: Young People’s Perceptions Mirror Sexist Media Depictions (2007)The Meaning and Strategic Use of Factor Analysis (1988)Improving Construct Measurement In Management Research: Comments and a Quantitative Approach for Assessing the Theoretical Content Adequacy of Paper-and-Pencil Survey-Type Instruments (1993)The Intersection of Organizational Identity, Knowledge, and Practice: Attempting Strategic Change Via Knowledge Grafting (2007)Objective Tests as Instruments of Psychological Theory (1957)PEOPLE AND ORGANIZATIONAL CULTURE: A PROFILE COMPARISON APPROACH TO ASSESSING PERSON-ORGANIZATION FIT (1991)Q Methodology and Qualitative Research (1996)Service Quality: A Measure of Information Systems Effectiveness (1995)Exploratory and confirmatory factor analysis: Understanding concepts and applications. (2004)
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References

  • 1955The Study of Behavior: Q-Technique and Its Methodology.878 cited
  • 1954The Study of Behavior. Q Technique and Its Methodology640 cited
  • 1954The Study of Behavior. Q-Technique and its Methodology.556 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 1980Aging with Television: Images on Television Drama and Conceptions of Social Reality316 cited
  • 1999Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades240 cited
  • 2002The presence and portrayal of social groups on prime‐time television161 cited
  • 2004The portrayal of older people in prime time television series: the match with gerontological evidence155 cited
  • 2006The Portrayal of Older Adults in Advertising125 cited
  • 1997Underrepresented, positively portrayed: Older adults in television commercials122 cited
  • 1993PORTRAYAL OF THE ELDERLY IN THE MEDIA: A LITERATURE REVIEW AND IMPLICATIONS FOR EDUCATIONAL GERONTOLOGISTS120 cited
  • 2004Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials120 cited
  • 1987The Portrayal of Older Americans in Television Commercials114 cited
  • 2004Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990s105 cited

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  • 2001Learning to love the older consumer104 cited
  • 2007Gender Stereotypes in Spanish Television Commercials98 cited
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