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Effects of emotion and product involvement on the experience of repeated commercial viewing
16 references·7 citing·34 second hop
Effects of emotion and product involvement on the experience of repeated commercial viewing (1995)Effects of emotion and product involvemen…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…AMUSING OURSELVES TO DEATH† (1985)AMUSING OURSELVES TO DEATH†Progress in communication sciences (1984)Progress in communication sci…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Designing Research for Application (1981)Designing Research for Applic…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Current issues and research in advertising (1978)Current issues and research i…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Impatience Characteristics in Cloud-Computing-Services Procurement: Effects of Delay Horizon and Situational Involvement (2019)Impatience Characteristics in…A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment (2015)A Study on The Influence of C…Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising (2013)Self-Concept, Product Involve…Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value (2008)Emotional Reactions to and Pe…The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness (2004)The Impact of Arousing Progra…Emotional and rational advertising messages in positive and negative polish media contexts (2004)Emotional and rational advert…Effects of violence and brand familiarity on responses to television commercials (2001)Effects of violence and brand…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Statistical principles in experimental design. 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(1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Simulacra and Simulation (2007)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. 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this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1981Designing Research for Application1,805 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1985AMUSING OURSELVES TO DEATH†1,116 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1978Current issues and research in advertising940 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 1984Progress in communication sciences596 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited

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1988
Advertising Repetition: A Critical Review of Wearin and Wearout
346 cited

Cited by

  • 2008Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value37 cited
  • 2004The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness26 cited
  • 2013Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising20 cited
  • 2001Effects of violence and brand familiarity on responses to television commercials20 cited
  • 2004Emotional and rational advertising messages in positive and negative polish media contexts14 cited
  • 2015A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment12 cited
  • 2019Impatience Characteristics in Cloud-Computing-Services Procurement: Effects of Delay Horizon and Situational Involvement2 cited