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Is the price right? Understanding contingent processing in reference price formation · Study

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ArticleIs the price right? Understanding contingent processing in reference price formation

Manjit S. Yadav1998

Article1998

Is the price right? Understanding contingent processing in reference price formation

Manjit S. Yadav · Kathleen Seiders

75 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.1992Order effects in belief updating: The belief-adjustment model 1990The Price Knowledge and Search of Supermarket Shoppers 1989Managing What Consumers Learn from Experience 1995Empirical Generalizations from Reference Price Research 1989Reference Effects of Price and Promotion on Brand Choice Behavior

Cited by

2019The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective 2015Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts 2003Advertised reference prices in an Internet environment: Effects on consumer price perceptions and channel search intentions 2011The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies 2008The effects of reference prices on bidding behavior in interactive pricing mechanisms

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2015Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotionarticle · 15 shared references 2013An appraisal of behavioral price research (part 1): price as a physical stimulusarticle · 14 shared references 2004Le jugement comparatif des prix par le consommateurarticle · 12 shared references 2008The effects of reference prices on bidding behavior in interactive pricing mechanismsarticle · 11 shared references 2014Profiling behavioral pricing research in marketingarticle · 11 shared references 2000Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneityarticle · 10 shared references

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Year1998

Typearticle

Published1998-09-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations75

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0022-4359(99)80098-0

openalex_workW2050815734

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2003Using invoice price information to frame advertised offers

2009Empirical Testing of the Reference-Price Effect of Buy-Now Prices in Internet Auctions

2015Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness