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Television advertising and the Indian poor
3 references·2 citing·22 second hop
Television advertising and the Indian poor (1989)Television advertising and the Indian poorGlobal Reach: The Power of the Multinational Corporations (2017)Global Reach: The Power of th…Cultural Autonomy in Global Communications. (1984)Cultural Autonomy in Global C…Tv Etchings in the Minds of Latin Americans: Conservatism, Materialism. and Conformism (1978)Tv Etchings in the Minds of L…Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Measuring Consumers' Luxury V…Cross-cultural differences in materialism (1996)Cross-cultural differences in…A Theory of Social Comparison Processes (1954)Culture's Consequences: International Differences in Work-Related Values (1981)Cultures and Organizations: Software of the Mind. (1993)Value‐based segmentation of luxury consumption behavior (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? A new definition and review of the literature (2017)The Power Elite (1956)Beliefs, Attitudes and Values: A Theory of Organization and Change (1972)Television: Technology and Cultural Form (1974)Beyond media imperialism: Assymetrical interdependence and cultural proximity (1991)"I'm Not a Feminist...I Only Defend Women as Human Beings": The Production, Representation, and Consumption of Feminism in a Telenovela (2003)Tackling the Issues: Meaning Making in a Telenovela (2003)The nature of human values (1973)Review of Psychometric theory (2nd ed.). (1979)Personal taste and family face: Luxury consumption in Confucian and western societies (1998)Materialism and Well-Being: A Conflicting Values Perspective (2002)The relationship between materialism and personal well-being: A meta-analysis. (2014)Dominance and Leadership in the International Economy: Exploitation, Public Goods, and Free Rides (1981)Shifting Governance Structures in Global Commodity Chains, With Special Reference to the Internet (2001)Navigating cross-border institutional complexity: A review and assessment of multinational nonmarket strategy research (2021)Disjuncture and Difference in the Global Cultural Economy (1990)Disjuncture and Difference in the Global Cultural Economy (1990)
this work references cited by second hop

References

  • 2017Global Reach: The Power of the Multinational Corporations273 cited
  • 1984Cultural Autonomy in Global Communications.199 cited
  • 1978Tv Etchings in the Minds of Latin Americans: Conservatism, Materialism. and Conformism45 cited

Cited by

  • 1996Cross-cultural differences in materialism622 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited

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