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Television advertising and the Indian poor · Study

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ArticleTelevision advertising and the Indian poor

John V. Vilanilam1989

Article1989

Television advertising and the Indian poor

John V. Vilanilam

16 citations·0/0 files stored·Media Culture & Society

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Media, Gender, and Advertising Media Studies and Communication Advertising and Communication Studies

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References

2017Global Reach: The Power of the Multinational Corporations 1984Cultural Autonomy in Global Communications.1978Tv Etchings in the Minds of Latin Americans: Conservatism, Materialism. and Conformism

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1996Cross-cultural differences in materialism 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

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Year1989

Typearticle

Published1989-10-01

VenueMedia Culture & Society

ISSN-L0163-4437

Languageen

Citations16

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1177/016344389011004009

openalex_workW2051222194

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