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The relationship between advertising and content provision on the Internet

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References

1974Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries350 cited

Cited by

2002Beliefs, attitudes and behaviour towards Web advertising161 cited
2002Web usage, advertising, and shopping: relationship patterns142 cited
2003Internet marketing research (1987‐2000): a literature review and classification122 cited
2006The Impact of Customer Relationship Management on Customer Loyalty: The Moderating Role of Web Site Characteristics70 cited
2020Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective34 cited
2024Pay-per-click (PPC) advertising and continuous banking service intentions8 cited

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