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An Analysis of Nudity in Chinese Magazine Advertising: Examining Gender, Racial and Brand Differences
16 references·2 citing·35 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2017The Content Analysis Guidebook9,228 cited
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  • 1991Mass Media Research: An Introduction2,595 cited
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  • 2020An Introduction to Intercultural Communication: Identities in a Global Community499 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
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  • 2005The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising300 cited
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  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 1976

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A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972
238 cited

Cited by

  • 2021“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe25 cited
  • 2019Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising14 cited