Categorizing Others: The Dynamics of Person Construal.

Abstract

A fundamental question in social cognition is whether people categorize others on the basis of the social groups to which they belong. Integrating ideas from related work on face processing, the current research explored the emergence and boundary conditions of person categorization. Using speeded responses to facial stimuli as a marker of category activation, the authors showed in 3 experiments that person categorization: (a) occurs only under active-encoding conditions and (b) does not extend to applicable but task-irrelevant categorical dimensions, but (c) is sensitive to overlap in the perceptual features that support multiple categorical construals. The authors consider the implications of these findings for models of social-cognitive functioning and the component processes that support person perception.

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