References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1990Zero defections: quality comes to services.5,373 cited
• 2000MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK.2,859 cited
• 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
• 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
• 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,185 cited
• 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
• 2000Guanxi and Business507 cited
• 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing491 cited
• 1999Relationship marketing defined? An examination of current relationship marketing definitions353 cited
• 1997Competing through relationships: Grounding relationship marketing in resource‐advantage theory314 cited
• 1996The Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK1279 cited
• 1995Social relationships and business networks: The case of Western companies in China274 cited
• 1999Relationship Marketing: Strategy And Implementation