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Product profile analysis: A tool for industrial selling · Study

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ArticleProduct profile analysis: A tool for industrial selling

John I. Coppett1980

Article1980

Product profile analysis: A tool for industrial selling

John I. Coppett · William A. Staples

10 citations·0/0 files stored·Industrial Marketing Management

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Customer Service Quality and Loyalty

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1978Systems Selling Strategies

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1991Scaling Evaluative Criteria and Supplier Performance Estimates in Weighted Point Prepurchase Decision Models 1995Judgmental modeling as a tool for analyzing market structure: An application in the plastics industry 1994Gauging the Value of Suppliers′ Products

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Year1980

Typearticle

Published1980-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations10

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/0019-8501(80)90004-8

openalex_workW2051783429

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