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Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements
16 references·4 citing·40 second hop
Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements (2014)Mechanisms Underlying the Effects of Sexy…Jokes and their Relation to the Unconscious 1905 (2024)Jokes and their Relation to t…Benign Violations (2010)Benign ViolationsA meta-analysis of humor in advertising (2008)A meta-analysis of humor in a…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Humor - International Journal of Humor Research (2006)Humor - International Journal…An Update on Sex in Magazine Advertising: 1983 to 2003 (2004)An Update on Sex in Magazine …Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)Sex in Advertising Research: …The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…The effects of production pacing and arousing content on the information processing of television messages (1999)The effects of production pac…Measuring Emotion: Behavior, Feeling, and Physiology (1999)Measuring Emotion: Behavior, …The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory (1993)The Effects of Related and Un…Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials (1990)Involuntary Attention and Phy…Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements (1986)Sex in Advertising: A Compari…Laughter: An Essay on the Meaning of the Comic. (1912)Laughter: An Essay on the Mea…Laughter; An Essay on the Meaning of the Comic (1912)Laughter; An Essay on the Mea…An essay on the meaning of the comic. (1911)An essay on the meaning of th…Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories (2022)Sociocultural changes and por…Feminism and Advertising: Responses To Sexual Ads Featuring Women (2020)Feminism and Advertising: Res…Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity (2020)Creative Advertising Executio…Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems (2017)Text On Screen: Can Emotional…Varieties of attention (1984)A dynamic systems approach to the development of cognition and action (1996)The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice (2006)Spreading the Virus (2011)The consequences of media multitasking for youth: A review (2015)Statistical Methods for Meta-Analysis (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Advances in Consumer Research (2025)THE ACT OF CREATION (1967)On the bipolarity of positive and negative affect. (1999)The psychology of humor: an integrative approach (2008)The Case for Mixed Emotions (2014)Differentiating what is humorous from what is not. (2015)The Mixed Blessing of Leader Sense of Humor: Examining Costs and Benefits (2017)Expression of the emotions in man (1963)Perspectives on Media Effects (1986)Negative video as structure: Emotion, attention, capacity, and memory (1996)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)The Handbook of Communication Science (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)Toward an Understanding of the Determinants of Anger. (2004)When are adaptive strategies most predictive of psychopathology? (2011)In the shades of the uncanny valley: An experimental study of human–chatbot interaction (2018)A Two-Stage Model for the Appreciation of Jokes and Cartoons: An Information-Processing Analysis (1972)Humor as a Double-Edged Sword: Four Functions of Humor in Communication (2000)The Functional Architecture of Human Empathy (2004)A theory of humor elicitation. (1992)Issues in conversational joking (2003)The hands of Donald Trump (2016)THE DEVELOPMENT OF LAUGHTER IN THE FIRST YEAR OF LIFE (1972)Ordinary Ethics (2012)We Have To Do This and That? You Must be Joking: Constructing and Responding to Paradox Through Humor (2016)Ecocinema Theory and Practice 2 (2022)
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References

  • 2024Jokes and their Relation to the Unconscious 19052,852 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,156 cited
  • 1912Laughter; An Essay on the Meaning of the Comic815 cited
  • 1999Measuring Emotion: Behavior, Feeling, and Physiology772 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages734 cited
  • 1911An essay on the meaning of the comic.660 cited
  • 2010Benign Violations643 cited
  • 2008A meta-analysis of humor in advertising498 cited
  • 1912Laughter: An Essay on the Meaning of the Comic.476 cited
  • 1999The effects of production pacing and arousing content on the information processing of television messages355 cited
  • 1990Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials299 cited
  • 2004An Update on Sex in Magazine Advertising: 1983 to 2003264 cited
  • 2006Humor - International Journal of Humor Research181 cited
  • 1986Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements173 cited
  • 2002Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

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163 cited
  • 1993The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory157 cited
  • Cited by

    • 2020Feminism and Advertising: Responses To Sexual Ads Featuring Women14 cited
    • 2017Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems14 cited
    • 2022Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories12 cited
    • 2020Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity7 cited