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The Marketing of Technology

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References

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1983THE IMPERFECT MARKET FOR TECHNOLOGY LICENSES*299 cited
1968A Product Life Cycle for International Trade?147 cited
1975Marketing of Services An Evaluation of the Theory102 cited

Cited by

2005Customization of technology roadmaps according to roadmapping purposes: Overall process and detailed modules269 cited
2017Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling16 cited
2000An Engineering Research and Development Framework for the Challenges Faced by the Hotel Industry: Hong Kong Case Study11 cited
2010A Typology of Technology Market Intermediaries9 cited
2012Patent Aggregating Companies: Their strategies, activities and options for producing companies6 cited

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