Article2008

A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

José Dionísio · Maria do Carmo Leal · Luiz Moutinho

13 citations0/0 files storedJournal of Euromarketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society Adventure Sports and Sensation Seeking

Abstract

The aim of this research is to identify the existence of tribal behaviour in surfing lovers and football fans and the impact of this tribalism on the consupmption of brans associated with surfing. The intention is not to focus on tribal relationships between fans and their club or sport, but to identify to what extent the fan commitement level can impact on preferences toward sponsor brands.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 13 citations exist upstream.

References

2025Advances in Consumer Research 1986Psychology of intergroup relations 1982Social Psychology of Intergroup Relations 1989Social Identity Theory and the Organization 2006The qualitative research interview 1991Why we buy what we buy: A theory of consumption values 2001Brand Community 2002Building Brand Community

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.