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• 2015Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators159 cited
• 2007A resource‐based view of the small firm70 cited
• 2007Developing a model of reciprocity in the importer–exporter relationship: The relative efficacy of economic versus social factors52 cited
• 2006Multi‐channel shopping: channel use among rural consumers34 cited
• 2006A cross-cultural examination of the effects of social perception styles on store image formation33 cited
• 2015The effect of firm scale and CSR geographical scope of impact on consumers' response33 cited
• 2009Retail service dynamics in a rural tourism community23 cited
• 2017Motivational bases for consumers’ underdog affection in commerce20 cited
• 2021Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism17 cited
• 2017Explaining small-retailer patronage through social capital theory13 cited
• 2008SPONSORSHIP, COMMUNITY, AND SOCIAL CAPITAL RESOURCES IN INDIGENOUS COMMUNITIES12 cited
• 2022Why consumers support local: moral foundations theory and identity perspective11 cited
• 2003Investigating Small Community Influences on US Entrepreneurs' Goals, Business Strategies and Success