Consumer adoption of the Internet: The case of apparel shopping

Eunah Yoh · Mary Lynn Damhorst · Stephen G. Sápp · Russell N. Laczniak

235 citations0/0 files storedPsychology and Marketing

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Abstract The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. © 2003 Wiley Periodicals, Inc.

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References

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