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In this article, the authors address the question of whether and how the appreciation of popular music consumers has globalized in the four decades since the mid-1960s. They use information from American, Dutch, French, and German popular music charts from 1965 through 2006. They find no corroboration for an overall trend toward an internationalization of hits. However, important shifts are noticeable underneath the surface. For the period up until 1989, the authors find increasing international diversity as well as increasing Americanization. From the 1990s onwards, they find a growing popularity of national music in all three European countries in the study.
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