The Swiss video journalist

Abstract

Using the case of Swiss video journalists as an example this article examines how the structure-agency problem is reflected in the professional practice of contemporary news production. The trend in journalism and in news work in general is reportedly towards declining autonomy and increasing workplace alienation, hastened by the introduction of new production technologies. Evidence from a study of Swiss video journalists suggests that the impact of such change may not have the anticipated, wholly negative, consequences for news workers. The article concludes by suggesting that while it is difficult to see video journalists as skilled strategists contesting control in the increasingly market-oriented environment, neither can they be readily characterized as victims of commercialism enjoying little workplace autonomy. These extremes may exist among journalists as a whole, but the evidence indicates that professional practice in the world of the video journalist is the product of both the structure of their employment and their individual agency.

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