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Non-linear advertising capital model with time delayed feedback between advertising and stock of goodwill
9 references·1 citing·33 second hop
Non-linear advertising capital model with time delayed feedback between advertising and stock of goodwill (1996)Non-linear advertising capital model with…Nonlinear dependence in Finnish stock returns (1994)Nonlinear dependence in Finni…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Hopf bifurcation in an advertising diffusion model (1992)Hopf bifurcation in an advert…Optimal dynamic advertising policies for hereditary processes (1984)Optimal dynamic advertising p…Optimal dynamic advertising policies in the presence of continuously distributed time lags (1977)Optimal dynamic advertising p…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure (1975)Optimal Theoretic Advertising…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Advertising strategies and coordination for supply chain based on consignment platform with delayed effect (2020)Advertising strategies and co…A Model for Predictive Measurements of Advertising Effectiveness (1961)Chapter 12 Approximation, perturbation, and projection methods in economic analysis (1996)Innovation diffusion and new product growth models: A critical review and research directions (2010)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Generalized autoregressive conditional heteroskedasticity (1986)Conditional Heteroskedasticity in Asset Returns: A New Approach (1991)An Operations-Research Study of Sales Response to Advertising (1957)Distributed Lags: A Survey (1967)Optimal CO2-abatement with Socio-economic Inertia and Induced Technological Change (2006)Delayed effects of cooperative advertising in goodwill dynamics (2019)Book Review: Labor Economics: Microeconomic Foundations of Employment and Inflation Theory (1972)Linear quadratic control problems of stochastic Volterra integral equations (2017)Optimal Control Problems of Forward-Backward Stochastic Volterra Integral Equations with Closed Control Regions (2017)Optimal Advertising and Optimal Quality (1976)Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges (1985)On stochastic differential equations (1951)The Economics of Information (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)The Economics of Information (1961)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain (2015)Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill (2015)Choosing an online retail channel for a manufacturer: Direct sales or consignment? (2017)Innovation Diffusion and New Product Growth Models in Marketing (1979)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

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  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1975Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure36 cited
  • 1984Optimal dynamic advertising policies for hereditary processes35 cited
  • 1992Hopf bifurcation in an advertising diffusion model34 cited
  • 1977Optimal dynamic advertising policies in the presence of continuously distributed time lags26 cited
  • 1994Nonlinear dependence in Finnish stock returns25 cited

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  • 2020Advertising strategies and coordination for supply chain based on consignment platform with delayed effect9 cited

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