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Pride in contemporary sport consumption: a marketing perspective · Study

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ArticlePride in contemporary sport consumption: a marketing perspective

Alain Decrop2009

Article2009

Pride in contemporary sport consumption: a marketing perspective

Alain Decrop · Christian M. Derbaix

185 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society Emotions and Moral Behavior

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References

1985Naturalistic inquiry 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1994Handbook of Qualitative Research 2017The Discovery of Grounded Theory 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.1974The Interpretation of Cultures 1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques 2017The Interpretation of Cultures

Cited by

2011Organizational pride and its positive effects on employee behavior 2014Exploring Postconsumption Guilt and Pride in the Context of Sustainability 2019Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective 2014Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride 2015I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership 2019Corporate social responsibility and employee pro-environmental behaviors

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Details

Year2009

Typearticle

Published2009-09-14

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations185

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-009-0167-8

openalex_workW2053373773

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2019Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

2013Moving beyond fan typologies: The impact of social integration on team loyalty in football