THE EFFECTS OF GROUP DECISIONS AND GROUP-SHIFTS ON USE OF THE ANCHORING AND ADJUSTMENT HEURISTIC

Robert W. Rutledge

74 citations0/0 files storedSocial Behavior and Personality An International Journal

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Decision-Making and Behavioral Economics Social and Intergroup Psychology Psychology of Social Influence

Abstract

The use of the anchoring and adjustment heuristic by individuals and groups was examined. Subjects were either in a high or low anchor condition, and made decisions as individuals (pregroup), within groups, and then again as individuals (postgroup). Within-subject measurements were made to determine the extent of groups' use of the anchoring and adjustment heuristic, and the extent of group-shifts. The results indicate that groups are susceptible to anchoring effects in a manner similar to those of individuals. Additionally, a group-shift effect was noted, whereby group discussion allowed subjects' decision choices to move further from the anchor levels than the pregroup-individuals' choices. This further move from the anchor remained after the groups disbanded.

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References

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