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Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
11 references·16 citing·44 second hop
Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information (2002)Consumers’ Beliefs about Product Benefits…Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Meaningful Brands from Meanin…How mental systems believe. (1991)How mental systems believe.Base Rates, Representativeness, and the Logic of Conversation: The Contextual Relevance of “Irrelevant” Information (1991)Base Rates, Representativenes…Confirmation, disconfirmation, and information in hypothesis testing. (1987)Confirmation, disconfirmation…Relevance: Communication and Cognition (1986)Relevance: Communication and …Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Hypothesis evaluation from a Bayesian perspective. (1983)Hypothesis evaluation from a …Bayesian inference: Combining base rates with opinions of sources who vary in credibility. (1983)Bayesian inference: Combining…Ad hoc categories (1983)Ad hoc categoriesOn the psychology of prediction. (1973)On the psychology of predicti…Subjective probability: A judgment of representativeness (1972)Subjective probability: A jud…Behavioral biases in marketing (2019)Behavioral biases in marketingThe Presenter's Paradox: Figure 1. (2012)The Presenter's Paradox: Figu…Celebrity co-branding partners as irrelevant brand information in advertisements (2012)Celebrity co-branding partner…The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria (2010)The Relationship Between Serv…Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge (2010)Puffery in Advertisements: Th…Consumer trust in the online retail context: Exploring the antecedents and consequences (2010)Consumer trust in the online …Accelerating structured consumer‐driven package design (2010)Accelerating structured consu…The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process (2008)The Effect of Brand Commitmen…Brains and brands: developing mutually informative research in neuroscience and marketing (2008)Brains and brands: developing…Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited (2007)Understanding the Relationshi…Credibility: A multidisciplinary framework (2007)Credibility: A multidisciplin…The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information (2006)The Effects of Consumer Risk …Consumer Psychology: Categorization, Inferences, Affect, and Persuasion (2005)Consumer Psychology: Categori…Self-Validation of Cognitive Responses to Advertisements (2004)Self-Validation of Cognitive …Irrelevant Information and Mediated Intertemporal Choice (2004)Irrelevant Information and Me…Factors influencing consumer perceptions of brand trust online (2004)Factors influencing consumer …A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. 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this work references cited by second hop

References

  • 1986Relevance: Communication and Cognition6,707 cited
  • 1973On the psychology of prediction.6,201 cited
  • 1972Subjective probability: A judgment of representativeness4,876 cited
  • 1987Confirmation, disconfirmation, and information in hypothesis testing.2,095 cited
  • 1983Ad hoc categories1,878 cited
  • 1991How mental systems believe.1,523 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1983Hypothesis evaluation from a Bayesian perspective.539 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes445 cited
  • 1991Base Rates, Representativeness, and the Logic of Conversation: The Contextual Relevance of “Irrelevant” Information263 cited
  • 1983Bayesian inference: Combining base rates with opinions of sources who vary in credibility.253 cited

Cited by

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  • 2007Credibility: A multidisciplinary framework337 cited
  • 2004Self-Validation of Cognitive Responses to Advertisements272 cited
  • 2010Consumer trust in the online retail context: Exploring the antecedents and consequences

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227 cited
  • 2005Consumer Psychology: Categorization, Inferences, Affect, and Persuasion215 cited
  • 2006The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information169 cited
  • 2010The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria119 cited
  • 2010Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge106 cited
  • 2008Brains and brands: developing mutually informative research in neuroscience and marketing99 cited
  • 2019Behavioral biases in marketing98 cited
  • 2012Celebrity co-branding partners as irrelevant brand information in advertisements94 cited
  • 2007Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited93 cited
  • 2004Irrelevant Information and Mediated Intertemporal Choice89 cited
  • 2012The Presenter's Paradox: Figure 1.85 cited
  • 2008The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process77 cited
  • 2010Accelerating structured consumer‐driven package design75 cited