Article2009

Evaluating the impact of corporate social responsibility programs on consumers

82 citations0/0 files storedJournal of Management & Organization

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Abstract This paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs.

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References

2007The Social Responsibility of Business Is to Increase Its Profits 1979A Three-Dimensional Conceptual Model of Corporate Performance 2000The Psychology of Survey Response 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 2013Social Responsibilities of the Businessman 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior

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2012THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY 2011Responsible or redundant? Engaging the workforce through corporate social responsibility 2012Implementing corporate social responsibility through social partnerships 2016Exploring the mechanism of consumer responses to CSR activities of Islamic banks 2020Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project

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