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Financial Dimensions of Marketing Management
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Financial Dimensions of Marketing Management (1973)Financial Dimensions of Marketing Managem…How to date your clients in the 21 st century: Challenges in managing customer relationships in today's world (2017)How to date your clients in t…Pricing ROI, pricing capabilities and firm performance (2015)Pricing ROI, pricing capabili…Sales Management Performance Evaluation: A Residual Income Perspective* (2013)Sales Management Performance …Relationships between Innovation Capabilities, Business Performance, Marketing Performance and Financial Performance: A Literature Review (2013)Relationships between Innovat…Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru (2010)Kontrola skuteczności marketi…The marketing / accounting interface (2008)The marketing / accounting in…Marketing Metrics Use in a Transition Economy: The Case of Vietnam (2008)Marketing Metrics Use in a Tr…Orientacja rynkowa w przedsiębiorstwie - podejścia metodologiczne i kierunki rozwoju badań (2003)Orientacja rynkowa w przedsię…Educators are Contributing to Major Deficiencies in Marketing Profitability Reports (1990)Educators are Contributing to…Marketing Asset Accounting: Scope and Rationale (1986)Marketing Asset Accounting: S…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)The adoption of pricing from an organizational perspective and its impact on relative firm performance (2021)Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru (2022)MANAGEMENT ACCOUNTING (1978)Making sense of nonbusiness accounting. (1980)Accounting and Marketing Rationale The Juxtaposition within Brands (1994)Management Accounting (2007)Measuring marketing performance: research, practice and challenges (2007)Exploring the differences between accountants and marketers in terms of information sharing (2008)Value-based marketing (2000)In search of strategic management accounting: theoretical and field study perspectives (2003)Marketing Productivity Analysis (2014)Principles of marketing management (1986)One Cost System Isn't Enough (1988)Marketing management: analysis. planning. implementation and control (2000)Firm Resources and Sustained Competitive Advantage (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Firm resources and sustained competitive advantage (2004)The Effect of a Market Orientation on Business Profitability (1990)The Theory of Economic Development (2003)SERVICE INNOVATION AND ORGANISATIONAL PERFORMANCE: MEDIATING ROLE OF CUSTOMER SATISFACTION (2020)Orientación emprendedora y desempeño innovador en mipymes. El rol moderador de la orientación estratégica (2022)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Creating shareholder value : the new standard for business performance (1986)A gender perspective on salesperson organizational citizenship behaviour, sales manager control strategy and sales unit effectiveness (2002)Creating Shareholder Value (2003)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)PORTFOLIO SELECTION* (1952)Developing Buyer-Seller Relationships (1987)Users of the world, unite! The challenges and opportunities of Social Media (2009)A systematic review of the dark side of CRM: the need for a new research agenda (2020)Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions (2021)Market Orientation: Antecedents and Consequences (1993)
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  • 2017How to date your clients in the 21 st century: Challenges in managing customer relationships in today's world37 cited
  • 2013Relationships between Innovation Capabilities, Business Performance, Marketing Performance and Financial Performance: A Literature Review35 cited
  • 1986Marketing Asset Accounting: Scope and Rationale23 cited
  • 2008Marketing Metrics Use in a Transition Economy: The Case of Vietnam20 cited
  • 2015Pricing ROI, pricing capabilities and firm performance17 cited
  • 2013Sales Management Performance Evaluation: A Residual Income Perspective*17 cited
  • 2008The marketing / accounting interface14 cited
  • 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited
  • 2003Orientacja rynkowa w przedsiębiorstwie - podejścia metodologiczne i kierunki rozwoju badań12 cited
  • 1990Educators are Contributing to Major Deficiencies in Marketing Profitability Reports7 cited

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