El comunicador en el entorno digital

Abstract

The arrival of new technologies has led to reconsider the role of the receiver and is inducing communicators to establish strategies aimed to interact with them, and to create niches and share experiences no longer locally, but globally. This scenario implies the need to reevaluate journalists’ professional work and their professional training. From this challenge emerges this descriptive exploratory case study, based on surveys and in-depth interviews with directors and actors of the journalistic community in order to determine the role communicators in the digital environment. The study concludes that today, more than mastering technological tools, what is needed is clarity about their purpose and how to use them professionally to respond to immediacy, greater coverage and two-way communication in the current world.

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