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Preschoolers' Ability to Distinguish between Television Programming and Commercials
16 references·1 citing·39 second hop
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References

  • 1975Applied Linear Statistical Models.2,287 cited
  • 1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
  • 1962The stages of the intellectual development of the child.392 cited
  • 2018Piaget’s Theory of Cognitive Development298 cited
  • 1974Handbook of Communication297 cited
  • 2015Piaget's Theory of Cognitive Development257 cited
  • 1978How Children Learn to Buy213 cited
  • 1978Preschool Children's Use of Objects in Symbolic Play175 cited
  • 1979Preschool Children's Assumptions about Cause and Effect: Temporal Ordering135 cited
  • 1962Television in the Lives of Our Children128 cited
  • 1979Understanding of Mental Processes: A Developmental Study of "Remember" and "Forget"123 cited
  • 1977On the Analysis of Qualitative Data in Marketing Research103 cited
  • 1974A Cognitive Developmental Study of Children's Attention To Television Commercials91 cited
  • 1980Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study89 cited
  • 1972Readings in Child Development and Personality85 cited
  • 1974The effects of cognitive development on children's responses to television advertising

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  • 2017How Media and Family Build Children's Persuasion Knowledge45 cited