Marketing the Archivist

Abstract

SUMMARY The Society of American Archivists hosted its remarkable Task Force on Archives and Society during David B. Gracy II's 1983-1984 presidency. Charging itself to confirm the importance of the archivist to society, raise public awareness of archives, and improve the archival image, the task force fostered an era of substantial productivity in outreach, one of the tenets of the archival profession. The results of the primary accomplishment, nicknamed “The Levy Report,” a project divided into a Study Track and an Action Track, surprised the membership-at-large but became a tour de force within the profession. The Task Force on Archives and Society accomplished its goals. Articles published in the past twenty years attest to its influence on the history of the archival enterprise.

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