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Implementing the legal criteria of meaningful consent in the concept of mobile advertising · Study

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ArticleImplementing the legal criteria of meaningful consent in the concept of mobile advertising

Evelyne Beatrix Cleff2007

Article2007

Implementing the legal criteria of meaningful consent in the concept of mobile advertising

Evelyne Beatrix Cleff

17 citations·0/0 files stored·Computer Law & Security Report

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Digitalization, Law, and Regulation European and International Contract Law Privacy, Security, and Data Protection

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References

1967Privacy and Freedom 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model 1997A sense of place 2002Advertising in a pervasive computing environment 2003Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

Cited by

2012Realising M-Payments: modelling consumers' willingness to M-pay using Smart Phones 2011Trusting M-Payments – Realising the Potential of Smart Phones for M-Commerce: A Conceptual Model & Survey of Consumers in Ireland 2010Smart mobile media services 2008Regulating mobile advertising in the European Union and the United States 2014African Generation Y Students’ Mobile Advertising Usage 2011Conceptualizing Consumer Perceptions of Making M-Payments Using Smart Phones in Ireland

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Details

Year2007

Typearticle

Published2007-01-01

VenueComputer Law & Security Report

ISSN-L0267-3649

Languageen

Citations17

Files0 public / 0

ShelfDigitalization, Law, and Regulation

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doi10.1016/j.clsr.2007.03.005

openalex_workW2053974039

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