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Implementing the legal criteria of meaningful consent in the concept of mobile advertising

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References

1967Privacy and Freedom1,922 cited
2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model320 cited
1997A sense of place210 cited
2002Advertising in a pervasive computing environment73 cited
2003Wireless Advertising Messaging: Legal Analysis and Public Policy Issues58 cited

Cited by

2012Realising M-Payments: modelling consumers' willingness to M-pay using Smart Phones137 cited
2011Trusting M-Payments – Realising the Potential of Smart Phones for M-Commerce: A Conceptual Model & Survey of Consumers in Ireland12 cited
2010Smart mobile media services11 cited
2008Regulating mobile advertising in the European Union and the United States9 cited
2014African Generation Y Students’ Mobile Advertising Usage7 cited
2011Conceptualizing Consumer Perceptions of Making M-Payments Using Smart Phones in Ireland5 cited

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