References

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• 1999Corporate Social Responsibility6,435 cited
• 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
• 1997A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY.4,813 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
• 1994Putting the Service-Profit Chain to Work3,732 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.2,929 cited
• 1996Reputation: Realizing Value from the Corporate Image2,620 cited
• 1996Reputation: realizing value from the corporate image2,119 cited
• 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
• 1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
• 1997Relations between organizational culture, identity and image1,239 cited
• 2000Customer-Employee Rapport in Service Relationships