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“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories
8 references·3 citing·40 second hop
“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories (2007)“Aunt Jemima is Alive and Cookin’?” An Ad…Slave in a Box: The Strange Career of Aunt Jemima (2000)Slave in a Box: The Strange C…Santa Claus does more than deliver toys: Advertising's commercialization of the collective memory of Americans (2000)Santa Claus does more than de…Strategic brand communication campaigns (1999)Strategic brand communication…Race and Ideology: African-American Images in Television Advertising (1995)Race and Ideology: African-Am…On Collective Memory (1992)On Collective MemoryThe Effects of Actors' Race in Commercial Advertising: Review and Extension (1991)The Effects of Actors' Race i…Social Change and Collective Memory: The Democratization of George Washington (1991)Social Change and Collective …Brands, trademarks, and good will : the story of the Quaker Oats Company (1967)Brands, trademarks, and good …Consumer responses to rebranding to address racism (2023)Consumer responses to rebrand…Realizing marketplace opportunity (2013)Realizing marketplace opportu…A History of Historical Research in Marketing (2010)A History of Historical Resea…Advances in Consumer Research (1992)Exploring Collective Memories Associated with African-American Advertising Memorabilia--The Good, the Bad, and the Ugly (2003)Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society (2020)The Coca-Cola Company advertising history illustrated through phonecards (2023)Advances in Consumer Research (2025)The Invention of Tradition (1986)The Past is a Foreign Country (1986)Culture and Cognition (1997)Social Memory Studies: From “Collective Memory” to the Historical Sociology of Mnemonic Practices (1998)What Is Agency? (1998)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness (1994)Ethnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition (1999)Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes (2000)The Function of General Laws in History (1942)Advertising the American Dream (1985)Evolving to a New Dominant Logic for Marketing (2003)The evolution of resource‐advantage theory (2012)Men and Women of the Corporation (1978)Men and Women of the Corporation. (1978)Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)Ethical issues of global marketing: avoiding bad faith in visual representation (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Measuring Attitude toward the Brand and Purchase Intentions (2004)Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Categories of Difference, Categories of Power: Bringing Gender and Race to the History of Technology (2010)Regime Change: Gender, Class, and the Invention of Dieting in Post-Bellum America (2010)The House That Story Built: The Place of Slavery in Plantation Museum Narratives (2014)A Thousand Plateaus: Capitalism and Schizophrenia (1989)The narrative constitution of identity: A relational and network approach (1994)Quantitative Analysis of Culture Using Millions of Digitized Books (2010)Conceptualising communications strategy from a relational perspective (2004)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Brand, organization identity and reputation: SMEs as expressive organizations (2007)History and Literary History: The Case of Mass Culture (1988)The birth of modern packaging (2012)Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate (2016)
this work references cited by second hop

References

  • 1992On Collective Memory5,031 cited
  • 1991Social Change and Collective Memory: The Democratization of George Washington334 cited
  • 1991The Effects of Actors' Race in Commercial Advertising: Review and Extension195 cited
  • 1995Race and Ideology: African-American Images in Television Advertising159 cited
  • 1999Strategic brand communication campaigns106 cited
  • 2000Slave in a Box: The Strange Career of Aunt Jemima71 cited
  • 1967Brands, trademarks, and good will : the story of the Quaker Oats Company47 cited
  • 2000Santa Claus does more than deliver toys: Advertising's commercialization of the collective memory of Americans28 cited

Cited by

  • 2010A History of Historical Research in Marketing13 cited
  • 2023Consumer responses to rebranding to address racism9 cited
  • 2013Realizing marketplace opportunity8 cited

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