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Brands, trademarks, and good will : the story of the Quaker Oats Company · Study

BookBrands, trademarks, and good will : the story of the Quaker Oats Company

Arthur F. Marquette1967

Book1967

Brands, trademarks, and good will : the story of the Quaker Oats Company

Arthur F. Marquette

47 citations·0/0 files stored·McGraw-Hill eBooks

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American History and Culture Intellectual Property Law Consumer Behavior in Brand Consumption and Identification

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2012The birth of modern packaging 2016Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate 2007“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories 1988History and Literary History: The Case of Mass Culture 2010Alchemy in Eden: Entrepreneurialism, Branding, and Food Marketing in the United States, 1880–1920 2015“I’se in Town, Honey”: Reading Aunt Jemima Advertising in Canadian Print Media, 1919 to 1962 2017From Quaker Oats to Virgin Brides: Brand capital as a complex adaptive system 1997The Genealogy of Advertising

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Year1967

Typebook

Published1967-01-01

VenueMcGraw-Hill eBooks

Languageen

Citations47

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ShelfAmerican History and Culture

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openalex_workW592596859

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