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Cited by

• 2012The birth of modern packaging37 cited
• 2016Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate26 cited
• 2007“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories22 cited
• 1988History and Literary History: The Case of Mass Culture21 cited
• 2010Alchemy in Eden: Entrepreneurialism, Branding, and Food Marketing in the United States, 1880–192016 cited
• 2015“I’se in Town, Honey”: Reading Aunt Jemima Advertising in Canadian Print Media, 1919 to 196215 cited
• 2017From Quaker Oats to Virgin Brides: Brand capital as a complex adaptive system14 cited
• 1997The Genealogy of Advertising13 cited
• 1990Plantation kitchen to American icon: Aunt Jemima6 cited