RELATIONSHIP MAGNITUDE AND ITS ROLE IN INTERORGANIZATIONAL RELATIONSHIP STRUCTURE

Susan L. Golicic · J H Foggin · John T. Mentzer

210 citations0/0 files storedJournal of Business Logistics

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Quality and Supply Management Customer Service Quality and Loyalty Outsourcing and Supply Chain Management

Abstract

Close relationships between and among supply chain members are becoming more prevalent. However, there is lack of agreement in the literature and in practice concerning the characteristics of different interorganizational relationships. The resultant confusion is an obstacle to the progression of research and could cause problems among firms in a supply chain. Based on previous research and an exploratory study conducted with company executives responsible for supply chain management activities, this article seeks to introduce the concept of relationship magnitude (i.e., the extent or degree of closeness or strength of the relationship) and differentiate it from relationship type (i.e., classes of relationships that share common traits). Implications for managers and opportunities for future research are provided.

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References

1973The Strength of Weak Ties 1994The Commitment-Trust Theory of Relationship Marketing 1989Focus Groups: A Practical Guide for Applied Research 1997Focus Groups as Qualitative Research 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 2001DEFINING SUPPLY CHAIN MANAGEMENT 1998Alliances and networks 1998Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances

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