Article2003

Rupturing Public Relations Metanarratives: The Example of India

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Abstract

In keeping with the trend of international-intercultural public relations practice, research in this area has also been mostly top-down, "outside-in," or etic in nature. This study combines a cultural analysis approach with ethnographic fieldwork in an attempt to move away from the culturally constituted metanarratives of the 4 models and practitioner roles of public relations, and it provides an "inside-out" or emic analysis of the cultural context of public relations in India. In doing so, it is able to foreground some of the assumptions that underlie these metanarratives, assumptions that are not always congruent with the Indian cultural context. Overall, this study emerges as a critique of unquestioning global applications of public relations metanarratives in culturally diverse settings.

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References

1994Qualitative Communication Research Methods 2018MANAGING PUBLIC RELATIONS 1999Investigating Communication: An Introduction to Research Methods 2000Postmodern Values in Public Relations 1995Democracy and Authoritarianism in South Asia 1997Narratives of the self.1995Models of Public Relations in an International Setting 2013How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization … And What They Actually Do

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