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Confrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace
16 references·0 citing·37 second hop
Confrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace (2006)Confrontation or Conciliation? The Plight…The power of emotion: Brand communication in business-to-business markets (2004)The power of emotion: Brand c…Strategy as ecology. (2004)Strategy as ecology.Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004)Brand Portfolio Strategy: Cre…The marketing advantages of strong brands (2003)The marketing advantages of s…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction (2001)Consumers and brands: a study…What is strategy (2000)What is strategySymbolic and functional positioning of brands (1998)Symbolic and functional posit…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Predators and prey: a new ecology of competition. (1993)Predators and prey: a new eco…Double Jeopardy Revisited (1990)Double Jeopardy RevisitedConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…General System Theory: Foundations, Development, Applications (1977)General System Theory: Founda…The Medium Is the Massage (1967)The Medium Is the MassageThe psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)The Presentation of Self in Everyday Life. (1956)Brand trust in the context of consumer loyalty (2001)Conceptualizing and researching employer branding (2004)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Exploring the effects of active parental mediation of television content (1993)MAPPING CRIME: PRINCIPLE AND PRACTICE (1999)The ECAR Study of Undergraduate Students and Information Technology, 2007 (2007)Multi-Sided Platforms (2015)Unpacking the innovation ecosystem construct: Evolution, gaps and trends (2016)Digital platform ecosystems (2019)Circular business models: A review (2020)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Global Perspectives on Resilience in Children and Youth (2013)Learning by Expanding (2014)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)
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References

  • 2000What is strategy5,834 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1977General System Theory: Foundations, Development, Applications3,674 cited
  • 1993Predators and prey: a new ecology of competition.3,302 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2004Strategy as ecology.1,380 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 1967The Medium Is the Massage799 cited
  • 1998Symbolic and functional positioning of brands661 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2003The marketing advantages of strong brands608 cited
  • 2001Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction408 cited
  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
  • 2004Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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