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ArticleHow to implement marketing strategies using database approaches

Hoda McClymont2003

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Articlebronze2003

How to implement marketing strategies using database approaches

Hoda McClymont · Graham Jocumsen

9 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Customer churn and segmentation

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References

1994Qualitative Data Analysis: An Expanded Sourcebook 1990Qualitative evaluation and research methods 1990Qualitative evaluation and research methods 1990Zero defections: quality comes to services.2016Building Theories from Case Study Research 1972Strategies for diversification 2000Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm 1996LEARNING FROM CUSTOMER DEFECTIONS

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2006Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels

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Year2003

Typearticle

Published2003-12-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.dbm.3240214

openalex_workW2054633231

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