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How to implement marketing strategies using database approaches
16 references·1 citing·32 second hop
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1990Qualitative evaluation and research methods24,203 cited
  • 1990Qualitative evaluation and research methods17,943 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 2016Building Theories from Case Study Research4,161 cited
  • 1972Strategies for diversification1,257 cited
  • 2000Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm1,038 cited
  • 1996LEARNING FROM CUSTOMER DEFECTIONS793 cited
  • 2001HOW DO THEY KNOW THEIR CUSTOMERS SO WELL365 cited
  • 2001Understanding IT-enabled interactivity in contemporary marketing259 cited
  • 1998Can loyalty schemes really build loyalty?227 cited
  • 1993Market Development Using New Products and New Customers: A Role for Perceived Risk60 cited
  • 2021Fundamentals of Marketing51 cited
  • 1997Understanding consumer database marketing51 cited
  • 1999Measuring upselling potential of life insurance customers: Application of a stochastic frontier model45 cited
  • 2003Keep the customer satisfied.

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  • 2006Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels11 cited