Problems in Predicting New Product Growth for Consumer Durables

Roger M. Heeler · Thomas P. Hustad

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Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing Forecasting Techniques and Applications

Abstract

A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.

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1976A New Product Growth Model for Consumer Durables 1974Communication of Innovations: A Cross-Cultural Approach.2004A New Product Growth for Model Consumer Durables 1975Dynamic Price Models for New-Product Planning

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2021Handbook of Technology and Innovation Management 2007A Critical Review of Marketing Research on Diffusion of New Products 200450th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science 1998Staged estimation of international diffusion models 2015The choice of Bass model coefficients to forecast diffusion for innovative products: An empirical investigation for new automotive technologies 1995Forecasting with growth curves: An empirical comparison 1994Aggregate diffusion forecasting models in marketing: A critical review 1997Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation

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