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Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity · Study

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ArticleSurvey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Juha Karvanen2014

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Articlegreen2014

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Juha Karvanen · Lasse Luoma

14 citations·0/0 files stored·Quantitative Marketing and Economics

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy 1987Counting Your Customers: Who-Are They and What Will They Do Next?2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis 2008How to measure anything: finding the value of "intangibles" in business 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model 2008Database Marketing: Analyzing and Managing Customers

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2024Business Analytics in Customer Lifetime Value: An Overview Analysis

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Year2014

Typearticle

Published2014-07-07

VenueQuantitative Marketing and Economics

ISSN-L1570-7156

Languageen

Citations14

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s11129-014-9148-4

openalex_workW2054871286

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