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Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
16 references·1 citing·29 second hop
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References

  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
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  • 2008Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM184 cited
  • 2007Measuring and maximizing customer equity: a critical analysis175 cited
  • 2005Managing Customers as Investments: The Strategic Value of Customers in the Long Run164 cited
  • 2005Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence

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139 cited
  • 2009“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model132 cited
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    • 2024Business Analytics in Customer Lifetime Value: An Overview Analysis10 cited