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New product preannouncements, advertising investments, and stock returns · Study

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ArticleNew product preannouncements, advertising investments, and stock returns

Chien‐Wei Chen2013

Article2013

New product preannouncements, advertising investments, and stock returns

Chien‐Wei Chen · Min-Hsien Chiang · Chi-Lin Yang

29 citations·0/0 files stored·Marketing Letters

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Financial Markets and Investment Strategies Marketing and Advertising Strategies Financial Analysis and Corporate Governance

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References

2019Diffusion of Innovations 1 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1997On Persistence in Mutual Fund Performance 1973Job Market Signaling 2010Signaling Theory: A Review and Assessment 1970Information and Consumer Behavior 1974Advertising as Information 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality

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2016When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry

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Year2013

Typearticle

Published2013-07-30

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations29

Files0 public / 0

ShelfFinancial Markets and Investment Strategies

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doi10.1007/s11002-013-9253-2

openalex_workW2054886360

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