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New product preannouncements, advertising investments, and stock returns
16 references·2 citing·37 second hop
New product preannouncements, advertising investments, and stock returns (2013)New product preannouncements, advertising…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Diffusion of Innovation (2015)Diffusion of InnovationSignaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis (2003)Trading off between Value Cre…Advertising, Breadth of Ownership, and Liquidity (2003)Advertising, Breadth of Owner…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…On Persistence in Mutual Fund Performance (1997)On Persistence in Mutual Fund…New products management (1993)New products managementHandbook of consumer behavior (1991)Handbook of consumer behaviorCompetitive and optimal responses to signals: An analysis of efficiency and distribution (1974)Competitive and optimal respo…Advertising as Information (1974)Advertising as InformationJob Market Signaling (1973)Job Market SignalingThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Information and Consumer Behavior (1970)Information and Consumer Beha…A digitális innovációk hatása az élelmiszer-kiskereskedelmi vállalatok teljesítményére (2019)A digitális innovációk hatása…When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry (2016)When do the stock market retu…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Risk, Return, and Equilibrium: Empirical Tests (1973)Common risk factors in the returns on stocks and bonds (1993)Multifactor Explanations of Asset Pricing Anomalies (1996)Illiquidity and stock returns: cross-section and time-series effects (2002)A five-factor asset pricing model (2014)Agency Theory: An Assessment and Review (1989)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Diffusion of Innovations (1963)A New Product Growth for Model Consumer Durables (1969)A Propositional Inventory for New Diffusion Research (1985)Social Media as Information Source: Recency of Updates and Credibility of Information (2013)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)INNOVATION IN THE PUBLIC SECTOR: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA (2015)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Varieties of Capitalism (2001)The Evolution of Cooperation (1981)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1997On Persistence in Mutual Fund Performance17,267 cited
  • 1973Job Market Signaling16,329 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2015Diffusion of Innovation1,051 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis939 cited
  • 2003Advertising, Breadth of Ownership, and Liquidity839 cited
  • 1974Competitive and optimal responses to signals: An analysis of efficiency and distribution795 cited
  • 1993New products management

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Cited by

  • 2016When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry28 cited
  • 2019A digitális innovációk hatása az élelmiszer-kiskereskedelmi vállalatok teljesítményére6 cited