The Stimulation and Planning of Blood Donation: A Marketing Problem

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9 citations0/0 files storedEuropean Journal of Marketing

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

Investigates the National Blood Transfusion Service (NBTS) in the UK, stating it is the section of the NHS charged with ensuring the constant supply of blood to the UK's hospitals – though it does suffer from a range of problems, owing to its dependence on volunteer contributions. Covers research into blood donors and their motivation. Findings from earlier research are integrated into the marketing approach represented here. Uses a questionnaire to discover and discuss comments and issues raised. Summarises that after examining the research findings the focus is on two main questions: the nature of the image people have of the NBTS and the importance of that image.

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References

1977A review of blood donor motivation and recruitment 1981Psychographic and Demographic Characteristics of Blood Donors 1965The Motivations of Blood Donors*1975Attitudes Underlying Reluctance to Donate Blood 1978The Anatomy of a Volunteer Blood Donation System 1974Blood Donor Eligibility, Recruitment, and Retention

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