The corporate communication function: how well is it funded

Abstract

This guest editorial article considers the extent to which the corporate communication function in the UK context is adequately funded. It concentrates on what appears to be the entirely neglected research area of whether or not organizations consider that the competitive advantage that successful communications can bring is worthy of the financial investment on which such success may well depend crucially. The article concludes that a sizeable minority receives little or no investment in the communication function. It notes that a large majority of communication executives feel that they are adequately resourced; but it questions whether their competitive advantage would be enhanced through more substantial funding. It also suggests that substantial resourcing may well go hand in hand with the controversial nature of the organization itself.

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